It wouldn’t be January unless advertising technology pundits were screaming that the new year would be the year of wearable mobile and consolidation across all screens, especially the second screen.
Unfortunately, predictions for [INSERT FOLLOWING YEAR HERE] are much like the weather forecast for a November weekend in Boston: It always seems to be a logical guess, but it rarely pans out.
A small group of folks spent 2013 touting programmatic TV as an important sales and buying initiative, but it was merely a twinkle in the eyes of those making 2014 predictions. When we flip the calendar forward to the prophecies for 2015, programmatic TV and its growth trajectory are now part of nearly every prediction list. Here are some standouts: