When Terry Kawaja speaks, the ad world listens—and for good reason. His insights lack preconceived notions and biases—assets in a potentially controversial piece like his latest on the Future of TV.

Terry speaks of the current conversations happening in silos:

• Linear TV folks dismissing the relatively smaller digital budgets
• Digital fellas convinced that their strategies will force the same extinction for TV that radio and newspapers experienced

Given the large combined budgets ($70B TV, $7B digital video), where are the peacemakers in the middle, singing, “can’t we all just get along”?

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