SOMERVILLE, MA and NEW YORK, NY–February 11, 2014 – Television advertising solutions company clypd, Inc. and Ad-ID, a joint venture of the American Association of Advertising Agencies (AAAA) and the Association of National Advertisers, Inc (ANA), today announced that Ad-ID coding will be incorporated into clypd’s TV technology platform, marking the first use of Ad-ID in the programmatic TV technology arena. The clypd platform allows brands and agencies to work with content suppliers (broadcasters, cable networks, digital service providers, satellite companies, cable operators) in a truly programmatic — or automated — fashion.

Ad-ID, the advertising industry’s Web-based, complete-code system, includes a database where information about each commercial asset can be entered. Ad-ID establishes one, central database that brings consistency to asset identification and enables the digital exchange of information throughout the industry. With this integration, clypd’s platform will allow marketing groups and buying platforms to associate Ad-ID coding with their TV commercials. As a result, Ad-ID streamlines the creative workflow for both media owners and buyers, including the distribution of ads as well as the tracking of campaign performance.

“Incorporating Ad-ID into the clypd platform brings an important industry standard for advertising assets into the programmatic TV ecosystem,” said Jason Burke, Vice President of Product at clypd “It’s a win-win for media owners and buyers and every part of the marketing spectrum.”

“Programmatic TV advertising tools are providing new innovative techniques to help the traditional TV advertising industry deliver data- driven campaigns,” said Harold S. Geller, Chief Growth officer of Ad-ID.

“This integration with clypd marks an industry first, and it will bring operational efficiencies into every part of the advertising process: distribution, tracking and attribution of TV commercial performance for the media industry.”

About clypd
Somerville, MA based clypd is a technology platform built exclusively for the TV industry and designed to connect media companies and media buyers with systems that translate, simplify and automate how advertising campaigns are packaged and sold. The clypd technology allows content owners and distributors to work with a range of existing and evolving media buying platforms, control the value of their advertising inventory and realize incremental revenue streams. The clypd technology enables buyers and sellers to leverage sophisticated data beyond standard demographics to precisely identify targeted audience segments for a range of TV advertising inventory, including linear, addressable, VOD, and TV Everywhere. clypd was formed in 2012 by PayPal Media Network veterans to bring similar digital technologies and precision targeting capabilities created for the digital advertising marketplace to the valuable and powerful TV advertising market. For more information, visit clypd.com.

About Ad-ID
Ad-ID is the industry standard for identifying advertising assets (broadcast, print and digital) across all media platforms. The Ad-ID system was developed by the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers (ANA) in 2003. Ad-ID serves more than 800 clients including the largest advertisers and advertising agencies in the world. Ad-ID was named Media Supplier of the Year by Media Magazine in 2012. Visit Ad-ID.org.

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