October 9, 2019
On September 4, 2019 the Media Rating Council (MRC) released its Cross-Media Audience Measurement Standards. In the words of the MRC, this is an “important milestone in MRC’s […]
October 1, 2019
With advertisers increasingly turning to data-driven linear TV, moving beyond traditional age/gender targets, we’ve also seen a proliferation of data sources. How do you know which […]
September 26, 2019
Fifty years ago today, the story of a lovely lady raising three very lovely girls premiered on ABC. “The Brady Bunch” aired in primetime for just […]
August 29, 2019
Cultural and public service icon Smokey Bear turns 75 this month. The long-running campaign for wildfire prevention awareness has led to an estimated 96% of Americans […]
August 1, 2019
The 1993 debut of the Food Network came 30 years after Julia Child prepared her first meal on public television for the Boston market. The hunger […]
June 27, 2019
On July 20, 1969, three American men landed on the moon. As we approach the 50th anniversary of this giant step forward for mankind, there will […]
May 30, 2019
On April 23, 1985, the Coca-Cola Company debuted New Coke, replacing its flagship and market-leading soda, then called Coke. Blind taste tests, a market research strategy […]
April 25, 2019
This past Monday, April 22, marked the 49th Earth Day. The evergreen idea was led by environmental activists Denis Hayes and Wisconsin Senator Gaylor Nelson. But […]
April 11, 2019
Discovery and Fox among the first partners to deploy new data-driven cross-platform advertising solution BOSTON and DENVER — April 11, 2019 — SpotX, the leading global […]