October 9, 2019

MRC, Clients, and clypd’s Cross-Platform Solution

On September 4, 2019 the Media Rating Council (MRC) released its Cross-Media Audience Measurement Standards. In the words of the MRC, this is an “important milestone in MRC’s […]
October 1, 2019

Moving Beyond Age and Gender: Syndicated Data Sources

With advertisers increasingly turning to data-driven linear TV, moving beyond traditional age/gender targets, we’ve also seen a proliferation of data sources. How do you know which […]
September 26, 2019

50 Years Later: The Brady Bunch Endures

Fifty years ago today, the story of a lovely lady raising three very lovely girls premiered on ABC. “The Brady Bunch” aired in primetime for just […]
August 29, 2019

Light Some Candles, Carefully – Smokey Bear Turns 75 This Month

Cultural and public service icon Smokey Bear turns 75 this month. The long-running campaign for wildfire prevention awareness has led to an estimated 96% of Americans […]
August 1, 2019

Anthony Bourdain, No Reservations, and the Most Palate-Pleasing Binges on TV

The 1993 debut of the Food Network came 30 years after Julia Child prepared her first meal on public television for the Boston market. The hunger […]
June 27, 2019

Watching the Man on the Moon with Uncle Walter, 50 Years Later

On July 20, 1969, three American men landed on the moon. As we approach the 50th anniversary of this giant step forward for mankind, there will […]
May 30, 2019

Stranger Things Have Happened, But Not Often: the Reintroduction of a Failed Soda

On April 23, 1985, the Coca-Cola Company debuted New Coke, replacing its flagship and market-leading soda, then called Coke. Blind taste tests, a market research strategy […]
April 25, 2019

Earth Day (b. April 22, 1970)

This past Monday, April 22, marked the 49th Earth Day. The evergreen idea was led by environmental activists Denis Hayes and Wisconsin Senator Gaylor Nelson. But […]
April 11, 2019

SpotX and clypd Bridge Audiences between National Linear TV and OTT

Discovery and Fox among the first partners to deploy new data-driven cross-platform advertising solution BOSTON and DENVER — April 11, 2019 — SpotX, the leading global […]