Howdy folks, and welcome to another clypd technical blog post. Today’s topic: Bigger data (than before) and Redshift. clypd has grown a lot in the past […]
On September 4, 2019 the Media Rating Council (MRC) released its Cross-Media Audience Measurement Standards. In the words of the MRC, this is an “important milestone in MRC’s […]
With advertisers increasingly turning to data-driven linear TV, moving beyond traditional age/gender targets, we’ve also seen a proliferation of data sources. How do you know which […]
Cultural and public service icon Smokey Bear turns 75 this month. The long-running campaign for wildfire prevention awareness has led to an estimated 96% of Americans […]
On April 23, 1985, the Coca-Cola Company debuted New Coke, replacing its flagship and market-leading soda, then called Coke. Blind taste tests, a market research strategy […]
This past Monday, April 22, marked the 49th Earth Day. The evergreen idea was led by environmental activists Denis Hayes and Wisconsin Senator Gaylor Nelson. But […]