Recently, Breville launched a programmatic TV advertising campaign on the clypd platform. The campaign sought to expose new audiences to its latest line of juicers. “Juicing Science” marked the first TV campaign of its kind – using audience targeting and automation not previously available to television media buyers.
By leveraging programmatic TV media buying, Breville was able to identify and deliver their message to harder-to-reach consumers across new day parts and networks, delivering over 9.3 million impressions across linear TV while realizing a strong effective CPM.
To read more about the “Juicing Science” campaign and how it utilized the clypd platform, check out our case study.