We are excited to announce that clypd has partnered with Discovery Communications, the world’s #1 pay-TV programmer, to launch a new TV sales solution, enhancing its service model for advertisers and agencies.
Through the new partnership, Discovery Communications will use the clypd platform to streamline the buying process and expose rich audiences within television inventory in an easy-to-use, automated process.
“We are constantly looking for new ways to provide our advertisers with enhanced results by leveraging improvements in data and technology,” said Beth Rockwood, Senior Vice President, Ad Sales Research, Discovery Communications. “Offering our customers a seamless way to buy our networks will make us a better partner, while effectively managing the sale of our inventory. clypd’s understanding of our business needs and objectives validated our decision to work with them.”
This release follows the announcement of clypd Optimize — a yield optimization solution for television. Additionally, the company also recently announced the release of Deal ID for television as well as an API for programmatic TV advertising into the company’s platform.
To check out the full announcement, please read it here.