Clypd, a sell-side programmatic advertising tech company, has landed a $19.4 million Series B round led by RTL Group with help from Atlas Venture, Data Point Capital, Duke University, TiVo, Transmedia Capital and Western Technology Investment.

Clypd, which announced a programmatic TV partnership with TiVo in late March, said it will use the new funding to build the development of programmatic TV technology and help the company expand into new markets, including Europe and Asia Pacific.

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