Sell-side programmatic television player Clypd revealed Thursday that it’s raised $19.4 million on Series B funding, led by European television and radio media company RTL Group. TiVo, which inked a partnership last week that will bake TiVo Research and Analytics data products into Clypd’s platform, also contributed funds to the Series B.
Clypd plans to use the funds to grow its staff from 35 employees to 50 employees by the end of the year and to expand into Europe and APAC. Europe-based RTL Group, which is not currently a client, will help with that expansion. “We anticipate a lot of partnering opportunities with RTL, given their asset base and broadcast groups they own,” says Doug Hurd, co-founder and EVP of business development for Clypd.
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