We are thrilled to announce that Pete Doe, clypd’s Chief Research Officer has been elected as a member of the Council for Research Excellence (CRE). The mission of the CRE is to advance and conduct methodological research on audience measurement in media. An independent organization, the CRE is funded by Nielsen Media Research.
Additionally, Pete has been appointed as chair of the Insights to Practice Committee. The goal of the committee is to implement the insights and best practices in industry audience measurement.
“I have been involved with the CRE for some time now, most recently on the Big Data committee, and I am excited and honored to take it to the next level as a full member and as chair of the Insights to Practice Committee,” said Pete.
The CRE recently released its May 2016 newsletter announcing Pete’s appointment, as well as a Q&A on Pete’s role at clypd and at the CRE. You can read it here.