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May 19, 2016

Raise Your Coke Bottles to Bill Backer, Legendary McCann Ad Man

Last week, legendary ad man Bill Backer passed away at the age of 89 in Virginia. Backer was the creative director at advertising agency McCann Erickson for over twenty years, from 1953 to 1979. Backer was known for his ability to go beyond product-touting to connecting brands with real human emotions.