August 26th of this year marked the 77th anniversary of the first televised major league baseball game. The game aired on W2XBS, which became WNBC-TV. Called by announcer Red Barber, the matchup featured the Cincinnati Reds and the Brooklyn Dodgers at Ebbets Field in Brooklyn.
According to History.com only an estimated 400 people in the New York area had access to a TV at the time. But the broadcast coincided with the 1939 World’s Fair, taking place in nearby Flushing Meadows (now home of the USTA National Tennis Center and the US Open). At the event, RCA introduced TVs to American consumers. And with the telecast of the Reds vs Dodgers, NBC’s broadcasting business began.
This week, we introduce a guest writer, Tom Yobage, who also happens to be Alison's father. Beginning in the Mad Men era of the 1960s, Tom worked on Madison Avenue for four decades at Doyle Dane Bernbach. The advertising agency started the Creative Revolution with its breakthrough campaigns for Volkswagen ("Think small." "Lemon.") and Avis ("We try harder.") At Doyle Dane Bernbach,Tom worked as a copywriter and creative director. The stories he can and will tell about the ad campaigns created by Doyle Dane Bernbach deserve their own blog, but we’ll start with the clypd blog. What follows is a story he shared with Alison earlier this week, about the power of celebrity in advertising.