Now part of the Xandr family.
March 10, 2016

Saying Adios to The Most Interesting Man in the World

Yesterday, Dos Equis announced that Jonathan Goldsmith’s run as the brand’s ineffable spokesman, The Most Interesting Man in the World, would come to an end. The Mexican beer brand released the final ad featuring 77-year-old Goldsmith on YouTube yesterday. The spot will air on TNT tonight during the Los Angeles Lakers – Cleveland Cavaliers game. It marks Dos Equis’ #AdiosAmigo campaign, the final campaign for Goldsmith. #AdiosAmigo will run through Cinco de Mayo, an important holiday for the beer brand.