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January 25, 2018

Cindy Crawford Poised to Make a Super Bowl Comeback

For only the second time in its 52-year history, the 2018 Super Bowl will be played in Minneapolis. The last and only other time Minnesota hosted, […]
February 9, 2017

Tom Brady, MVP On and Off the Field

Super Bowl LI cemented one thing for sure: Tom Brady is one of the greatest quarterbacks of all time. Of course, we're a little biased here at clypd, with most of the team in Somerville (although we do have quite a strong and vocal New York contingent). On Sunday, Brady and the Patriots managed to come back from the biggest point deficit in Super Bowl history to clinch their 5th title. For Brady's performance, he received the MVP award in a very awkward award ceremony with NFL commissioner Roger Goodell. As one of the star athletes of match, Brady also made a couple of appearances while not on the field during the Super Bowl, during its commercial breaks.
April 7, 2016

Avoid Filing Your Taxes with this TaxACT Classic

April means a few different things for people – spring showers, freak snowstorms (if you live in Boston), cherry blossoms, the end of March Madness, and Tax Day. Tax Day is officially April 15, but this year, it falls on April 18, thanks to the weekend and Emancipation Day (a D.C. holiday). Which means that you can have an extension of three whole days to file those taxes! With Tax Day's imminent approach in a little more than a week, we thought we'd share one of our tax preparation favorites by TaxACT.
February 18, 2016

Throwback Thursdays: Looking Back to the 2006 Super Bowl

As it has been in recent memory, the Super Bowl is as much about the game as it is about the ads airing in the game. Which I love, because it means the rest of America is as focused on the ads that day as I am every day. That cable news networks cover the business of the commercials right next to earnings reports from multinational corporations is something that gives me incredible happiness. When the process of making and placing ads is national news, I am in a happy place.
February 20, 2015

Is a Super Bowl Spot Actually a Good Deal?

There were a number of articles floating around before and after the Super Bowl contrasting the cost of a single 30-sec spot with other ways in which that $4.5 million could be spent. I’m sure some of those alternatives would make better sense for some advertisers. But a $39 CPM ain’t bad for an instantaneous unduplicated reach of 114.4 million and the kind of engagement that leaves people talking about your ad for days, weeks, and maybe years.
January 22, 2015

Throwback Thursdays: Wassup, Super Bowl XLIV?!

The talk of the town leading up to this year's Super Bowl may be #DeflateGate, but in the advertising world, nothing can deflate the anticipation of seeing some of the best advertising of the year. Over the years, we've seen the advertising industry's best work showcased during the big game, and #DeflateGate or not, you know we'll be watching the game come Sunday.
January 15, 2015

Throwback Thursdays: Ramping up for Super Bowl with Reebok’s Office Linebacker

Super Bowl may be the biggest football showdown of the year, but it's also the day for the most-anticipated ads of the year to debut. Some of the industry's best ads have premiered at the big game, so we could hardly choose just one ad to highlight. Instead, for this Thursday and for the next few weeks until Super Bowl Sunday, we'll highlight some of the most memorable Super Bowl ads ever.