Cultural and public service icon Smokey Bear turns 75 this month. The long-running campaign for wildfire prevention awareness has led to an estimated 96% of Americans […]
On April 23, 1985, the Coca-Cola Company debuted New Coke, replacing its flagship and market-leading soda, then called Coke. Blind taste tests, a market research strategy […]
Roughly 100 million people will tune in to the 68-team March Madness college basketball tournament this year. Played across three weeks, in 14 cities, from the […]
Because age and gender demographics have traditionally been used by the advertising industry, viewing patterns have been well established and are mostly consistent over time. With […]
It seems that every year, more fall activities creep in before Labor Day. More and more schools start early. And this year, Starbucks released the Pumpkin […]
What can Magic Johnson teach us about advanced TV advertising? He has appeared in many commercials over the years (including AT&T, Coca Cola and MasterCard), but […]
As audience-based linear TV campaigns become more common, we are seeing that the default goal of campaign optimization is shifting from maximizing advanced target impressions to […]