Programmatic TV is new and evolving quickly. While recognizing the traditional model of television has served audiences well for more than half a century, times are changing and automation is the key to better targeting and scale.
It’s all about audience modeling and the improved automation to make programmatic TV possible. Combining audience modeling with automation yields better analytics and more targeted, relevant messaging. Customers gain improved efficiencies and TV media owners can monetize under-utilized inventory. The current, highly manual processes necessitate automation.