In this weekly Throwback Thursday series, we surface memorable TV advertising spots from days past – ones that made us laugh, inspired us, or sparked an affinity for a brand.
Tuesday was Steve Job’s birthday – he would have turned 60. Jobs was many things, a brilliant entrepreneur, designer, and leader. He was also a master marketer – he brought stories and emotions to his products, which we all know is the key to great branding and marketing. He oversaw dozens of advertising campaigns that were wildly successful, from ‘1984’, to ‘Silhouettes’, and more.
Perhaps Job’s most successful campaign was the ‘Get a Mac’ series. Apple released the first one in 2006, ending the campaign in 2009 after a total of 66 TV spots. The campaign starred actor Justin Long and comedian John Hodgman in personifications of a Mac and PC, respectively. The series, directed by Phil Morrison for TBWA Media Arts Lab, entertained audiences endlessly and remains one of the most beloved TV advertising characters in recent memory. AdWeek even named the series the best campaign of the first decade of the 2000s.
So, in honor of Steve Job’s 60th birthday, enjoy one of the best ‘Get a Mac’ spots – courtesy of the disastrous Window Vista release.
Do you have a Throwback Thursday spot you’d like us to feature? Let us know in the comments section!