In this weekly Throwback Thursday series, we surface memorable TV advertising spots from days past – ones that made us laugh, inspired us, or sparked an affinity for a brand.

Super Bowl may be the biggest football showdown of the year, but it’s also the day for the most-anticipated ads of the year to debut. Some of the industry’s best ads have premiered at the big game, so we could hardly choose just one ad to highlight. Instead, for this Thursday and for the next few weeks until Super Bowl Sunday, we’ll highlight some of the most memorable Super Bowl ads ever.

This week, we start with a classic from 2003. “Terry Tate: Office Linebacker” still regularly tops Super Bowl advertising best-of lists. Written and directed by Rawson Marshall Thurber, the force behind Dodgeball: A True Underdog Story, the spot originated as a low-budget short film, which Thurber developed into a series of commercials for the Super Bowl with help from sponsor Reebok.

In the spot, “Terrible” Terry Tate, keeps a careful watch over the office, tackling those who dare stray away from the office rules and policies. Terry Tate was brilliant with the one-liners, reminding office workers everywhere that “if you kill the joe, make some mo!”

What’s your favorite Super Bowl spot? Let us know in the comments section below!