In this weekly Throwback Thursday series, we surface memorable TV advertising spots from days past – ones that made us laugh, inspired us, or sparked an affinity for a brand.
Labor Day has come and gone, and we all know what that means – it’s time to put away the Skip-It and take out the trusty Trapper Keeper.
For those of us who grew up in the 80s and 90s, it’s hard not to associate Trapper Keepers with going back to school. The binders were created by Mead Corporation in 1978 and launched nationally in 1981 (head to Mental Floss for an exhaustive look at the Trapper Keeper). For a few decades, the notebooks were a staple in the lockers of all students, from elementary school through high school. The product changed as tastes of students changed, from neon covers to designs featuring the latest popular cartoon, car, or TV show.
Mead revolutionized back to school advertising with a popular national ad campaign on primetime TV. Check out one of the company’s first spots for its legendary product, and you’ll wish you were heading back to school too.
Do you have a TV spot that you would like us to feature in a Throwback Thursday post? Let us know in the comments section below!