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Throwback Thursdays: Who Wants an Apple Watch When You Can Get a Calculator Watch?
March 12, 2015
Discovery’s Upfront Strategy: Global Reach, ‘Personal’ Presentations
April 1, 2015
In advance of what promises to be the most data-intensive upfront marketplace in 60 some-odd years, Discovery Communications said Tuesday that it has assembled a comprehensive analytics suite designed to help optimize its ad sales efforts.
The cable networks conglomerate — which along with the flagship channel oversees brands such as Animal Planet, TLC and Investigation Discovery — has entered into agreements with a host of Big Data companies. These include the TV sales platform Clypd and the analytics software firm Lake 5 Media, as well as Nielsen’s Catalina and NBI units and Rentrak’s TV Essentials measurement service.
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